OUR HISTORY

SD CINEMATOGRAFICA was formed in 1961 as a production company. Since its founding, the company has produced Films, Variety Programmes, and Science and Cultural documentaries for the Italian public broadcaster RAI and other leading international television companies. In recent years the company has focused on wildlife, Science and History documentaries with such success that it now counts National Geographic Channels, Discovery Channels, TF1, ARTE, NHK, TSR, ARD/BR, PBS and ZDF, as well as RAI and Mediaset, among its clients. Many SD documentaries have won major international prizes at the world’s leading festivals, including Academy Award, Emmy and Banff nominations. Today SD Cinematografica has over 800 hours of programming to its name. [abs]

CONTACT INFO

DIRECTOR

PRODUCER

DURATION

VERSIONS

FORMAT

Massimiliano Sbrolla

SD Cinematografica

15'

SD

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A material whose origins are lost in time, which has become an ever present element of our daily lives. From its fascinating production techniques to its delicate, and in Italy often overlooked, recycling.
It was probably an innocuous bonfire lit on a beach somewhere that gave birth to glass, one of man’s most ancient and most important discoveries. The first Sumerian or Egyptian artist, or scientist, to understand that when opaque sand was melted at high temperatures it solidified to form a transparent material could not have imagined the difference his discovery would bring about to the everyday life of people all over the world.
Just look around. How could we live without glass in our windows, without glasses, without mirrors or the glass used to construct synthetic fibres, cables and an enormous range of other materials?
A used container can be used to make a bottle, vase or phial of a quality every bit as high as products made from “virgin” materials.
Returnable bottles are a very environmentally friendly form of packaging. Unlike aluminium or paper containers, glass containers can be reused up to 50 times.

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